Smurfit Kappa is the pro-active leader in the area of Retail Ready and Shelf Ready packaging solutions, operating as a reliable and professional partner to customers and aiming for packaging solutions that bring lowest cost of ownership throughout the total retail supply chain. Smurfit Kappa experts are able to advise on retail trends and requirements as they affect packaging, support customers through the packaging decision making process and propose the best from a careful selection of innovative packaging solutions.

Shelf-Ready Packaging is designed to help move products from the retailer’s stockroom to the shelf as effectively as possible. In practice, it can bring benefits to both the retailer and the retail supplier, such as:

• Improved availability.
• Increased sales through better brand visibility.
• Improved store labour efficiencies.
• Reduced out-of-code losses through improved rotation disciplines.
• Potential to reduce damages.

For these reasons, we find more and more clients looking for help in designing and implementing shelf-ready packaging solutions for their customers in the retail sector.

For more information about our possibilities, please contact us.